Everyday Heroes Truck Auctions
About Truckers Against Trafficking
The first truck created to honor Everyday Heroes fighting against human trafficking debuted at Arizona’s state capital, raising $83,000 for Truckers Against Trafficking (TAT).
After years of proudly driving the truck nationwide to spread awareness, the original purchaser donated it back to TAT. Inland facilitated the resale, raising an additional $160,000 for the cause.
The second truck designed for TAT debuted at the National Mall in Washington, D.C., near the U.S. Capitol. The truck and TAT’s display trailer were showcased for several hours, with community leaders speaking on the importance of the cause. This truck raised $162,000 for TAT.
The campaign aimed to raise maximum awareness for the cause, so Inland enlisted a well-known figure in trucking, Greg Evigan, lead actor from B.J. and the Bear. Evigan graciously agreed to film a video highlighting TAT’s mission and promoting the upcoming truck auction. This truck ultimately raised $328,000 for TAT.
The Everyday Heroes campaign made its debut in Canada in 2023. To mark Kenworth’s 100th anniversary, Inland auctioned three limited-edition W900s, with proceeds supporting TAT and other regional Canadian non-profits.
As Seen In
